But it’s a minefield out there. Traditional publishers are challenged by the impact of technology on the way books are both produced and sold. Publishers who charge are infamous for low levels of support. APP bridges the two: we offer a high level of service along with the opportunity to have your work published as both a printed book and an e‑book. APP rarely charges to publish. Instead, we seek books with clear audience appeal and invite authors to co-invest in additional services, such as promotion.
APP is built on our team’s intimate knowledge of the universally-admired UK publishing industry. Our many years of experience are married to the highest standards of quality and rooted in APP’s key values: transparency, accessibility and integrity. It is our belief that contented authors are the secret of successful publishing, whether it be fiction, non‑fiction, academic, business or personal publishing.
Join us, and together let’s make your book one that you can be proud of and readers will value.
APP publishes in four broad areas: mass market fiction/non‑fiction, academic, business and personal. Each area has its own needs, and as such we field a team tailored to each publication.
Building relationships with our authors is all-important, so we have developed a range of services that allow you to select exactly what fits your ambitions. Maybe you want a quick, short print run with little or no input from us. Alternatively, we could each pool our talents and share the rewards. What’s imperative for us is that we sit down together and match what we are able to do with what you are hoping to achieve.
The services we offer include:
Editing: We use a number of different editors to ensure we can help a manuscript achieve its full potential. The level of input from an editor varies according to the publication, but can range from a very light touch (checking grammar, punctuation and spelling for example), to a much heavier edit, helping with plot, continuity, factual accuracy, etc.
Design: APP offers a bespoke jacket and interior design service for every publication. Whether it’s a straightforward novel, or an illustrated book of family recipes, we can help you get the look and feel you want for your work.
Production: We will sort out an ISBN if it’s needed, and ensure legal clearance if relevant. Once the practicalities are dealt with, we can then produce your publication in a range of formats to suit your needs. From high quality print copies, to various platform e‑books, we can help you produce your work in the format (and quantity) you want.
Marketing: Whether it’s traditional or viral, APP can offer help and advice on how to promote your work. We can tailor a package to suit you using a wide range of media from traditional bookstores and online booksellers to social networking sites.
APP provides the complete publishing service. From editing, front cover and page design, layout and typography right through to printing and promotion, we offer a one-stop-shop for all writers, regardless of experience. This includes obtaining the necessary ISBN, without which no printed or e-book can be ordered and, where appropriate, making sure that legal clearance has been secured.
Our major point of differentiation with traditional publishers is that we print digitally. This is flexible, cost-effective and ensures investment can be channelled into promotion rather than physical stock. Critically, digital printing can reduce the time it takes from manuscript to publication to as little as eight weeks.
Costs are so variable that only the most automated and impersonal of providers could answer that question without knowing more. There are many imponderables. Do you want a printed version and/or an ebook? How long is your work? Does it include pictures?
Once your work is in its final edited form, a final price can be quoted. At that stage we will know the precise specification for your book and have agreed the commercial opportunity. As a rough guide, a simple text with full colour cover can cost only a few hundred pounds.
All titles are fully promoted on our website and available through retail and internet re-sellers. We can work with you to help you publicise your book personally and can provide additional support (in both the real and the virtual worlds), depending on your ambitions as a writer.
The APP team is a formidable blend of experience and expertise. Particularly adept at working to tight deadlines and even tighter budgets, you can be comfortable that the people who work with you will have just the right mix of skills.
A successful businesswoman and Fellow of the IoD, Janet has now been running her own publishing business for more than five years. In addition to commercial acumen and management skills, Janet contributes a flair for recognising great writing born of insight honed by a voracious appetite for reading.
Having spent the last twenty years working throughout all aspects of the book trade, Jo’s event and marketing background brings a wealth of experience to the company, particularly in dealing with publishers, authors, bookshops and the media.
Eric is an IT professional with over 20 years experience with web, programming and database skills covering a large range of products from legacy to the latest in HTML5, CSS3 and web frameworks.
An award winning graphic designer with over 25 years experience, Mark has worked extensively within the book trade and other related industries. His style is extremely adaptable according to individual need.
Simon is an academic, researching his PhD in English Literature at King’s College, London. He works on editorial projects as part of a wider network of freelance editors, with a particular focus on literary and academic titles.
Tel: 020 8446 8070
Please send your publishing enquiries to:
publisher@alliancepublishingpress.comPlease send sales enquiries to:
sales@alliancepublishingpress.comAlso you can write to us at:
Alliance Publishing Press
1 Golfside Close
Whetstone
London N20 ORD
United Kingdom
Titles Available:
Grosse Fugue interweaves the sublime and the depraved to create a searing tale of tragedy and reconciliation.
This gripping epic charts the journey of a virtuoso violinist from child prodigy, through conscription into the trenches of the First World War, to a life in post-war Austria that is violently interrupted by the Holocaust.
Sweeping through London, Vienna, Paris, Toulouse, Auschwitz and beyond, the novel tracks the fate of Reuben Mendel and his family, played out against the seismic events of the 20th Century.
Grosse Fugue is a story of love, loss, identity and the need to make sense of catastrophe. It provocatively examines the legacy of genocide, survivor guilt and the redemptive power of great music.
Ian Phillips
Ian Phillips is 58 and has been writing professionally for businesses and other organisations since 1993.
At the same time, he began researching and writing Grosse Fugue , using the spaces between projects to build the structure, characters and plot, as well as take the first tentative steps along the creative road.
When not helping clients or serving as a volunteer in education, Ian passes his time bolstering his passion for classical music and honing his bridge skills.
Married with two sons and living in North-West London, Grosse Fugue is his first novel.
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