APP publishes in four broad areas: mass market fiction, non‑fiction, business and personal/memoir. Each area has its own needs, and as such we field a team tailored to each publication.
We believe in working in collaboration with our authors to help publish a book we are all proud to be associated with. So our first question is always to find out what you, our authors are hoping to achieve. We then discuss our ideas in combination with your response and our expertise in the publishing and bookselling market.
“Never trust anyone who has not brought a book with them.”
― Lemony Snicket, Horseradish
APP operates a straight forward commercial model, pricing each element of the publishing process separately for you to understand and agree.
Our publishing process covers:
Editing: We strongly believe that an author’s writing benefits from independent editing and proof reading. We use a number of qualified editors/proofers to ensure your manuscript achieves its full potential.
You may also wish to use our Literary Critique service to have your manuscript professionally assessed for strengths and weaknesses within your genre.
Design & Production: APP offers a bespoke design service for the cover of your book where three designs are created for your approval. We also design posters and invites for book launches, producing original and eye-catching publicity material.
Through our international printers Ingram Lightning Source we publish paperbacks in industry standard sizes. We also publish in e format for Kindle and other readers.
ISBN Registration: We discuss and agree the category under which your publication will be registered. It is then listed with Nielsen for wholesalers, and retailers as well as Amazon for online sellers.
Promotion and Marketing: Our talented digital marketing team design campaigns across social media and the web to achieve what matters to you most - growing audiences, engaging with readers and generating book sales. We understand the importance of metadata and discuss key words and phrases that help to identify your book to a potential audience.
Contracts: We offer a complete and transparent service so that all negotiations on publishing and subsidiary rights are easy to understand and the level of royalty paid is fair to both author and publisher.
Private Publishing: You may just wish to print your manuscript for private distribution. We are very happy to assist in this way and have successfully helped with the publication of a book that served as a memorial project.
“There is no friend as loyal as a book.”
– Ernest Hemmingway
The APP team is a formidable blend of experience and expertise. Particularly adept at working to tight deadlines and even tighter budgets, you can be comfortable that the people who work with you will have just the right mix of skills.
Janet has worked in publishing for over fourteen years and has been running APP for ten years. Now with fifteen authors published covering the memoir, fiction, poetry and business genres she brings ideas for book titles and descriptions.
Having previously run a multi-million- pound business and consumer research company Janet’s eye for detail with the written word helps authors hone their manuscript to publish a book they can be truly proud of.
Having spent the last twenty four years working throughout all aspects of the book trade from small independents to world-wide chains. Jo’s event and marketing background brings a wealth of experience to the company, particularly in dealing with publishers, authors, event management, bookshops and the media.
Mark is a multi-skilled graphic & web designer, with over thirty years experience, able to span all aspects of both print and digital platforms. He has worked extensively within the publishing and book trades, as well as many other related industries world-wide, covering all aspects of design, branding, print and promotion.
Since 2019, Olivia has worked on several publications contributing to the editing, title registration and Print on Demand publishing process. Olivia also brings strong expertise in social media, having worked on many of APP’s titles across different genres.
Sophia is joining as a trainee in all aspects of the Print on Demand publishing process and to enhance APP’s metadata and social media initiatives. She joins the team to help prepare for their latest book launch in Waterstones.
Alliance Publishing Press Ltd
1 Golfside Close, Whetstone, London N20 0RD
Registered in England No. 7741029
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